Reputation is an unavoidable aspect for a business, be it a new one or well established one. Maintaining a good reputation for your dental practice will go a long way in helping acquire new patients and improving revenue. Here we will investigate how you can exponentially increase your client base using proper reputation management.
Reputation management can broadly be classified into two categories;
Offline or Local Reputation Management
Online Reputation Management
Local Reputation Management
This is a more traditional form of reputation management that involves using printed media and in-person marketing. This is a method, though preferred by a few, that’s quickly getting outdated with the advent of internet usage and thus, digital marketing.
Online Reputation Management
As we have already said, reputation management is unavoidable. It demands work and won’t yield results unless acted upon proactively. The entirety of the internet is available to broadcast and attract new clients. We will look into a few methods to make the most of services online.
Cementing an online presence
It is essential that your practice has an online presence in all major social media sites like Google, Facebook, Twitter, LinkedIn, etc. Having accounts on these sites will ensure maximum reach and cater to audiences which are confined to some sites.
Search Engine Optimization
Needless to say, you must have a website for your practice as a way of verification and to obtain more information. SEO is a set of techniques used to optimize your website and as a result, end up higher in search results. You could hire an SEO specialist or contact an SEO company to do it for you.
Managing online reviews
The best way anyone online will know about you is by reviews on review sites like Yelp and rateMDS. Ensuring that you have good reviews will encourage more patients to choose your practice over others. As with anything else, there may be negative reviews, but rather than trying to get those off the site, we suggest responding to them positively and taking them as constructive criticism. It’s worthwhile remembering that a huge number of positive reviews can outweigh a few negative ones. Also, there are options available with most review websites to embed the review in your own site. Doing that will show that the reviews are from a reputable site.
Use your social media sites to engage more and understand patient requirements
Having a social presence is only the start. Creating and posting relevant materials online regularly facilitates more reach. The reach and acceptance of each post can be monitored using the analytics features available. If you encounter any negative feedback, respond positively and most of all, never argue. The internet is forever and each and everything you do online is there to stay forever. Maintaining a consistent and pleasant attitude with your audience will boost your ratings.
Having a well-maintained and active blog
This may seem odd but having a regularly updated blog goes a long way in improving your presence online. Not only does it show off passion towards the field, willingness to share knowledge and it can also feature practices and services your practice offers. It also invites people to suggest and discuss between themselves the need for proper dental care. Also, by using proper keywords, you can improve your ratings and creates more shareable content.
Running online campaigns through social media and emails
In order to let your current customers and viable prospects know about the various services you offer, you could use online promotional and email campaigns. All of these can contain reviews and testimonials of satisfied customers from your practice. The design and implementation of this decide its effectiveness.
Local online PR and partnerships
Reaching out and having tie-ups with community clubs to provide periodic checkups for its members and their families will help spread the news of your practice and help get more clients.
Being part of charities and local causes can help your practice earn a good reputation and gain value among the residents of the community. It serves the purpose of reputation boosting and the act of giving back to society.
There are many ways to make an impact online of which, the above are a few. What it boils down to is creating a genuine online presence that responds and upholds your practice’s core values.